axiom 2 – early entrants win the field
axiom 3 – significance precedes momentum
axiom 5 – producer and consumer utility
axiom 6 – gatekeepers, intermediaries, and the attention deficit
axiom 7 – positive feedback loops
axiom 8 – differentiation of products and pricing
axiom 9 – switching costs and lock-in
axiom 10 – free information: cooperation in a competitive environment
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